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HOW TO SUCCESSFULLY MARKET YOUR BARBERSHOP

 

December 8, 2023
HOW TO SUCCESSFULLY MARKET YOUR BARBERSHOP

You’ve finally reached the point where you’re ready to open
your own barbershop—a significant and thrilling step in your
career that empowers you to be your own boss. The only
lingering question is how to attract and retain customers.
Successfully marketing your barbershop is a crucial task,
and the responsibility rests on your shoulders to ensure its
success.

Social Media is King
Almost everyone is on social media these days, providing
you with a vast audience. To stand out, maintain an active
presence by posting frequently. Utilize videos showcasing
your shop, and don’t worry too much about high production
quality—smartphone recordings work just fine. Use social
media to highlight any ongoing discounts or specials,
making it the go-to platform for your clientele to stay
informed. Gain permission to showcase your work through
pictures; visuals speak louder than words.

Referral and Loyalty Programs
Implementing reward programs, such as referral and loyalty
programs, can significantly boost your customer base. Offer
discounts to customers who refer friends and family, turning
satisfied customers into your most effective promoters.
Loyalty programs, often involving punch cards, encourage
repeat business. Customers returning for multiple haircuts
will be the backbone of your business and might even bring
in new customers through their loyalty.

Create a Good Website
A well-designed website provides constant accessibility to
your business information, including hours, prices, and
discounts. Incorporate an online booking system to cater to
customers who prefer scheduling appointments digitally.
Ensure your website includes a portfolio, showcasing your
work with the same pictures from social media and market your website with google ads. This allows potential customers to get a clear sense of your skills and style.

Discount Days
Identify slower days at your barbershop and counteract them
by offering discount days. Lower prices on specific
weekdays can attract more customers during regular
working hours. While you might technically earn less on
these days, the increased foot traffic can compensate for the
reduced rates. Consider adjusting your discount days based
on the season or local events to maximize their
effectiveness.

Start Marketing Your Barbershop Today
As you embark on your barbering career, these tips will
position your new barbershop at the forefront of local
searches. To kickstart your journey, enroll in New York,
dedicated barber institute. Acquire the skills necessary to
confidently open your own shop, ensuring customer
satisfaction and business success. Sign up for our programs
today and embark on your rewarding career path.

Payment Plans options Available.

American Barber Institute offers flexible tuition payment plans to help students manage the cost of the Master Barber Program. We have two schedules available, each with its own payment plan options:

 

Morning Program (8 am - 2 pm)

TOTAL COST OF THE PROGRAM IS $5600

  • Upon registration, students will pay a $500 tuition down payment.
  • The remaining balance will be divided into 17 weekly payments of $300.
  • Students are responsible for purchasing their own barbering tools, books, and supplies.

 

Afternoon Program (2 pm - 8 pm)

TOTAL COST OF THE PROGRAM IS $4600

  • Upon registration, students will pay a $500 tuition down payment.
  • The remaining balance of $4100 will be divided into 16 weekly payments of $250, with a final payment of $100 on week 17.
  • Students are responsible for purchasing their own barbering tools, books, and supplies.

 

Both plans offer an out-of-pocket comprehensive tuition payment option, ensuring that students can pay in installments throughout their program. Choose the schedule that best fits your needs and start your journey toward becoming a Master Barber with the American Barber Institute.

Access VR financial assistance option.

Access VR program is a key player in supporting individuals with disabilities in obtaining and maintaining employment. This means that if you qualify, you could receive financial assistance to pursue your passion for barbering.

Veterans GI Bill financial assistance option.

If you are a veteran, GI Bill opens doors to education and vocational training. At American Barber Institute, we honor and support those who have served our Country by offering assistance through the Veterans GI Bill, making barbering education accessible to our nation’s heroes.

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